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The Field Study Handbook: Jan Chipchase: 9781939727091,The Field Study Handbook - 2nd Edition, Hardback – Studio D,Book Review: The Field Study Handbook, by Jan Chipchase - EPIC,The Field Study Handbook: Jan Chipchase: 9781939727091,The Field Study HandbookThe Field Study Handbook - First Edition (Hardcover)\rby Jan Chipchase\r\rThe comprehensive how-to, why-to guide to running international field research projects. The Handbook is for anyone that needs to understand users, customers, people across markets, geographies and cultures.\r\rThe handbook reveals how to:\r\r- Build and lead trusted multicultural teams, anywhere in the world.\r- Run a field study from pitch to deliverable, initial hypothesis to becoming organisational wisdom.\r- Learn how to read contexts, identify patterns of behaviour, decode cultures, and generate insights that inform and inspire product, brand, strategy, policy, and communications.\r- Pinpoint the difference between local, regional, and globally relevant solutions.\r- Challenge minds, flutter hearts, and make a difference.\r\rISBN 978-1-939727-07-7\rCondition: good as new\r22 x 27 x 5 cm\r29,000 yen